Since, Internet has come it has changed everything we now no longer rely on books for knowledge neither do we have to anymore pay heavy bills to talk to our near and dear ones and also we don’t have to roam in market for shopping we can get anything we need easily from internet at best price possible.
These days’ people prefer buying things online over the conventional method of going into stores because of the numerous advantages of online shopping.
So as the people are preferring shopping and ordering things online so Indian market should also move online in order to gain profits and make shopping convenient for masses.
Some of the reasons that people nowadays prefer online shopping and thus the reason why Indian market should move online are:-
1. Easy to Approach
As online shopping is very convenient so it is the main reason of people preferring online shopping.
Because of online shopping you can comfortably shop at midnight while in your pyjamas? There are no ques you have to stand in or take the help of shopkeepers and wait for them to show you or make them understand what you need and you can do your shopping in minutes.
Online shops are available 24/7, and also gift us with a ‘no pollution’ shopping experience. You can easily shop for informational products like e-books, which are accessible to you in no time, as soon as the payment goes through.
The items which are purchased online that can be downloaded like e-books, wipe out the need for any kind of material goods at all, as well, which helps the environment by saving paper and u don’t have to carry heavy books you have them in your phone.
2. More Range
online you get amazing choices. Several brands and products from distinct sellers all are accessible at the same time.
You can get in on the latest international trends just sitting at your home saving your money on air trips.
A better selection of colors and sizes than you will find locally are at your disposal.
Some online websites even provides privileges to accept orders for items out of stock and they will ship when the stock becomes available.
3. You can send gifts more easily
Sending gifts to relatives and friends is easy, no matter where they are.
Now, there is no need to worry or make excuses for not sending a gift on occasions like birthdays, weddings, anniversaries, Valentine’s Day, Mother’s Day, Father’s Day, and so forth.
4. Fewer expenses.
Many times, when we opt for conventional shopping, we usually spend a lot.
There are many other expenses on things like eating out, transportation, and let’s not forget impulse buys!
5. Price comparisons
Comparing and researching products and their prices are so much easier online.
Also, we have easy access to share information and reviews with other shoppers who have first-hand experience with a product or retailer.
6. Less compulsive shopping
Often times when we’re out shopping, we end up buying things that we actually don’t really need.
This all happen because the shopkeeper pressure us or use their selling skills and agree us to make these expenses.
Sometimes, we also make compromises on our choice because of the lack of choices in those shops.
7. Buying used items at cheaper prices
The e-commerce websites on the Internet makes it much easier for us to buy old or unused things at solid low prices.
Also, if we want to buy antiques, there’s no better place to find great ones.
8. Discreet purchase is convenient
Some stuff we want it in the privacy of your home. Online shops are best for unostentatious purchases for stuffs like women’s inner-wear or so on.
This enables consumers to purchase undergarments and lingerie without self-consciousness or any paranoia that there are several people watching them.
These some of the reasons why people prefer shopping online so Indian market needs to move online as online a larger crowd is available and their profit will increase and also their sales and the online market also enables you to gain popularity in very less time so Indian market needs to move online to increase the sales, increase their buyers and increase their customers and provide goods at a lesser price they can gain more money online as the margin profit of seller is gone.
People prefer to buy online because online eCommerce companies give huge discounts, because they cover a larger area with less operational cost than the traditional way of business where goods are first sent to wholesaler, retailer then consumer.
And they don’t anymore need to set a shop and go sit there and pay their profits to the workers at their shop they can easily sit at home and work from their home. It’s very easy to showcase your name in social media.
Social media ( facebook, google ) services position your business in a manner so that two-way conversation between you and the customer takes place perpetually.
They also let you know what others think about your business and how you could create effective brand awareness.
Social media marketing services are one of the outspoken media which focus to put the company at a better position mainly in the conversation happening between you and your customers.
As a virtual business owner, your principal aim is to drive visitors to your site and to convert them into sales in order to generate business and earn revenue.
This can be said for almost any virtual vendor and social media services offer effective strategies on media audit, custom-built interaction and competitive analysis to make your dreams come true.
The concept of social media services starts with evolving the appropriate strategies for marketing using social media.
You may have a marketing budget, but don’t know how and when to start. Such service providers will first assess your principal needs, outline appropriate opportunities and prescribe specific action for success on the social media in the long run.
They will also guide you on implementing your strategy while ensuring the brand’s integrity remains intact, is compliant with the best practices and different mediums for future communication and development.
Software recommendations are yet another specialized function of such service providers who work with social media. As a new business owner, you may be confused with the huge number of SEO (search engine optimization, optimizing your website to perform better at search ) tools and this requires careful advising and guidance on the most effective ones.
This involves in-depth analysis of the site’s presence on numerous social networks and strategies for improving it. These involve advice on niche opportunities as also relevant tactics on the mainstream.
Competitive analysis forms an integral part of social media services and helps you realize what your competitors are doing to increase business through blogs, videos, widgets, link bait or community building.
Your media services provider will point out your competitor’s tactics as also advise you on action alerts for countering their moves in the vastly competitive marketplace.
Creation of social profiles is also done by media services providers who identify the right social networks where your site should participate.
They will tell you the locations where you are actually being talked about and how to create & manage your very own profiles on social media that attract visitors while also leveraging two-way conversation.
By creating interactive badges, you could also give your customers that extra joy by providing information and incentives that they so often want.
Such interactive badges created by social media service providers may help you substantially to establish your business as a leader in industry and enjoy the obvious benefits of link-building.
Development and implementation of the right Widget strategy is also important and the service provider will identify the right widget type that will work for the site and assess its success probability with a scope for bettering it, if required.
Another important aspect to consider is blog design, its setup and final optimization. An incorrectly set up blog will neither attract readers nor bring the desired benefits for search engines that you’re looking for the service provider will help you identify the most appropriate blogging platform for optimizing the blog for maximum success.
You also get help and valuable advice from your provider in terms of developing blog strategies, development of community building and monitoring and reviews for new hires when it comes to adding brand evangelists, bloggers or social media specialists on your payrolls.
1. Carefully target the online audience.
Online business largely depends on the audience which are going to access your product.
To be remarked, mostly business target to those who are most likely to notice your presence. Consumers who will benefit from your products and services.
2. Create content which is of high quality and delivering it at high speed.
Your product description should be relevant and engaging that forces site visitors to return in the future.
Content should reflect back the company’s brands with its style and also shall include the company’s mission statement, services and policies.
3. Personalize content.
You should take advantage of available technology that can generate shopping selections based on personal preferences.
Make consumers feel that the market is only for them know the choices and personalize the shopping for them.
4. Invest in mobile capabilities.
Today everyone almost everyone one has android based mobile phones so you should make easy to access through mobile app of your own or make your website it will benefit you.
5. Skip the middlemen.
Thanks to the Internet, small businesses can reach consumers quickly and easily.
Also, manufacturers find it easy and they are also eager to work because they realize small brands are likely to bring new and creative products to the market.