What is blogging?

Blogging is the process of creating and maintaining a blog, which is an online journal or informational website. It’s a platform where individuals, groups, or corporations can publish regularly updated content, known as blog posts, about various topics. These posts are typically displayed in reverse chronological order, with the newest content appearing first.

Blogs are written in an informal or conversational style and can serve many purposes, including:

  • Educating others and building an online presence.
  • Helping businesses with brand awareness.
  • Promoting programs and attracting visitors.

The content of blogs can range from personal experiences and hobbies to more focused topics like technology, food, fashion, travel, and more. Blogging has also become a lucrative career choice for many, with bloggers earning income through advertising, sponsored content, product sales, and other monetization strategies.

If you’re interested in starting a blog, you’ll need to choose a topic, select a blogging platform, and create content that engages your audience. Remember, consistency and quality are key to building a successful blog.

What is vlogging?

Vlogging, also known as “video blogging,” involves producing video content and posting it online, usually on platforms such as YouTube. It’s a way for individuals to document and share their lives, experiences, or knowledge on various topics through video. Edited or unedited vlogs often incorporate supporting texts, images, or other metadata to augment the storytelling.

Here are some key points about vlogging:

  • Personal Connection: Vloggers often record themselves talking about their daily activities or thoughts, creating a personal connection with their audience.
  • Diverse Topics: Vlogs can cover anything from daily routines and travel adventures to Q&A sessions and family life.
  • Engagement: They are highly engaging, allowing viewers to experience someone else’s life vicariously.
  • Monetization: Many vloggers monetize their content through ads, sponsorships, and merchandise, making it a potential career.

Vlogging has gained immense popularity due to its engaging nature as well as the rise of social media platforms that make sharing and viewing content easy. It’s a powerful way to communicate and connect with a wide audience. If you’re interested in starting a vlog, you’ll need a camera or smartphone, a topic or theme for your content, and a platform to share your videos. Consistency and authenticity are crucial for building a following in the vlogging world.

What are short Videos?

Short videos are brief, easily consumable video clips that typically last anywhere from a few seconds to a couple of minutes. They have gained immense popularity due to their convenience and engaging nature. Here are some key points about short videos:

Instant Gratification: In a world where countless pieces of content compete for viewers’ attention, short videos offer instant gratification and entertainment without demanding a significant time commitment. They cater to our fast-paced digital lives.

Types of short videos:

Product Demos: These videos showcase a product in action, highlighting its features and benefits. They help potential customers understand what the offering brings to the table.

FAQs: Short FAQ videos directly address common queries, providing valuable information and establishing transparency. They foster a connection with the audience.

Behind the Scenes: Sharing behind-the-scenes perspectives humanizes brands, allowing the audience to connect with the faces and stories behind products or services.

Platforms for short videos:

YouTube Shorts: YouTube’s short-form video experience allows creators to shoot catchy videos on their mobile phones. It’s a dedicated space within the YouTube app for short videos.

Instagram Reels: Instagram’s feature lets users create and share 15- to 60-second videos with music, effects, and creative tools.

TikTok: Known for its short, looping videos, TikTok has become a global sensation.

Why are they popular? Short videos provide a quick escape, entertain, and allow viewers to explore diverse content efficiently. Whether it’s a tutorial, a skit, or a review, these bite-sized videos are here to stay.

Remember, the key to successful short videos lies in creativity, authenticity, and capturing attention within those precious seconds!

Which is better: blogging vs. vlogging vs. shorts?

Gone are the days when people needed Google searches to make money online. Blogging has been here for at least 30 years now, and it is quite mature now. The entry barrier is very high. If you are starting a new blog in 2024, think twice because it requires a lot of time and effort to first start the blog and write a few articles, but that is not enough. It requires even more effort to promote and market those articles online so that readers will come to your blog to read them. But this is not the case with vlogging.

For vlogging, you just need a good camera, and you are ready to start. You can post videos every day on education, daily routine, entertainment, or just become a fruit ninja; it all works. You don’t need your content to be promoted the same way we do for text-based content.

Your website will not rank well if you do not have any links to it. These links convey to Google how important your site is. The more links you have, the more votes you get from Google, but there is one more thing than just having many links: you need quality links and not spam links to your website; otherwise, Google may punish your website.

After you are done with all of these you then need to fight with plagiarism where people will copy and paste your content online, but don’t worry even google helps you in this fight. Google punishes websites who publish copied content from other websites.

Now you see how difficult it is for a beginner blogger to rank on Google and make some money from AdSense, but in vlogging, things are complexly opposite.

For vlogging you just need a great camera, great voice and a great content and things will become viral automatically.

Right now, it is very easy to become famous and make money using short videos. Every day, 100s of people are becoming millionaires by making videos on You tube, Instagram, and other social media platforms.

Short videos are a more popular option these days since they are a new concept. Even YouTube is facing the heat from short videos where people keep watching one after another.

Some facts for you:

It is very easy to shoot a small video and post it online, but it takes hours to write a big article and collect information. The same is true for longer videos; it takes a lot of time, but that doesn’t guarantee it will generate a lot of views.

Youtubers make more money on average than a blogger. So here vlogging wins.

There is also an entry barrier to start making money on youtube. Now you need to have 4,000 public watch hours on your channel and at least 1000 subscribers before you apply for advertisement program i.e adsense.

HubSpot has found that consumers prefer videos over social media posts, blog posts, and newsletters.

Bloggers and vloggers can both make money using affiliate marketing, AdSense, and providing online services.

Blogs take years to take off and start making money, while YouTube can start making money in a few months if you are dedicated.

You need to write at least 2,000 words to get your post ranked on search engines, because that’s where the traffic comes from on a blog.

Blogging is easy to start; you just need a domain name that costs 10 USD, a hosting plan like a digital ocean droplet that will cost another 6 USD, and you yourself as a writer.

Vlogging is tough to start become you need to invest on gadgets upfront. You need to have a good camera and a microphone to just to shoot a video, then you need a Laptop with high memory and processor power to update those videos.

In order to start making money on YouTube, you need to love cameras, and that’s how it works. If you hate to be in front of a camera, blogging is better than you, or you can try making animated videos on YouTube.

Conclusion:

Everything depends on your passion and love. If you love writing long technical articles or some fictional stories, you will find your readers without even doing any marketing, but it will take some time before your work takes off.

If you love vlogging, then start it. Don’t think because, in the end, love for work is what drives you to pull your cart even when the road is bad and slippery.

Hard times will come and go, but your passion will remain with you, so choose your passion over anything and money will eventually come to you.