Whether you are wondering how to attract your first customer or your 10,000th customer, producing more traffic to your website is a vital part of growing your business. If your site is correctly optimized for conversions, receiving a jump in traffic could indicate more customers and more sales.
It is vital that you know how to differentiate the traffic that is coming to your website. Otherwise, if your primary traffic source is unsuccessful, it could indicate the end of your business.
To help you boost traffic to your website, here is a detailed description of proven, great-impact strategies for driving more traffic to your website.
Most Important Strategy
The most important strategy is creating engaging, high-quality, unique, and rich content. At the end, it’s what that content sells; the better the content, the better its chances of getting popular. Content is king; good content gets shares and likes automatically.
Google loves original, high-quality content. By high-quality, I mean it needs rich information. Words should not be written just for the purpose of increasing word count; they should be written to give some valuable information to the website visitor.
Rich content refers to a mix of images, text, and video. When you combine all three together with rich information, it is known as rich content.
Below are some other effective strategies to boost website traffic:
1. Advertise
Paid search, display advertising and social media advertising are all outstanding ways of appealing visitors, constructing your brand, receiving your site in front of people and ultimately increasing web traffic.
If you are expecting that more traffic to your site will also result in higher sales, you will be required to target high-marketable intent keywords as a measure of your paid search strategies. Yes, rivalry for these search terms can be severe (and costly), but the payments can be worth it.
Along with this, with new ad platforms seeming to be innovating frequently, getting your ads in front of the right people is becoming easier than ever. Advertising something that people look for is the first element. And making effective ads that inspire the right people to click on them and visit them is the second element that is important.
78% of marketers suggested they observed increased traffic with as little as 6 hours in a week capitalised in social media advertising.
2. Blogging and Content Marketing
Blogging and content marketing are possibly one of the finest internet marketing strategies most people have carried out to increase website traffic.
Apart from providing your audience with exciting or useful information that will bring back recurrence business or visits, blogging can mainly increase the quantity of indexed pages and use of keywords on your website, letting search engines rank your website higher in search engine results, ultimately increasing website traffic.
Content marketing is one of the most effective ways to create active inbound traffic. With the correct strategy, content, and dispersal channels in place, you will retain your brand at the top with clients and, most prominently, boost traffic to your site.
Below are some statistics on why you must reflect blogging according to hubspot’s state of inbound marketing report and science of blogging:
• Around 57% of marketers attained customers via blogging.
• Blog frequency influences customer procurement. The 92% of companies who blogged many times in a day attained their website traffic through their blog.
• Approximately 46% of people read blogs more than once in a day.
• Blogs contribute websites on average of 434% of higher indexed pages and 97% of higher indexed links.
3. Post Content to LinkedIn
LinkedIn has become much more than a platform for searching for new jobs. The world’s major professional social network is now a valued publishing platform in its own right, which suggests you should post content to LinkedIn on a consistent basis. Doing this could boost traffic to your site as well as raise your profile within the industry.
Linkedin is now responsible for an unexpected 64% of all visits from social media channels to business websites, according to research, which followed an average of 2 million official visits to 60 corporate websites in excess of two years. This shows that one can significantly boost website traffic by adopting the strategy of using LinkedIn.
4. Link Internally
The structure of internal linking can also have an impact on the strength of your link profile, which is not solely dependent on how many websites link back to you.In generating and publishing content, make sure to care for prospects for internal links. This not only benefits SEO but also results in an improved, more convenient experience for the user—the foundation of increasing traffic to your website.
5. Focus on Email Marketing
So many businesses are so focused on attracting new customers via content marketing that they overlook other traditional methods. Email marketing can be an influential tool, and even a temperately successful email blast can result in a significant rise in traffic. Simply be careful not to blast people with relentless emails about every particular update in your business. A friendly email reminder about a novel service or product can help you boost your traffic.
89% of marketers suggest that email is their main source of increasing website traffic and lead generation.
6. Inspect Your Analytics Data
Google Analytics is a precious source of data on just about every possible aspect of your site, ranging from your most prevalent pages to visitor demographics. Keep a close eye on your analytics data, and make use of this information to inform your promotional and content strategies. Pay attention to what posts and pages are showing the most prevalence. Review visitor data to observe how, when, and where your site traffic is coming from. Doing this would help increase your website traffic through this strategy.
7. Begin Guest Blogging
Securing a guest post on a reliable site can increase blog traffic to your website and help build your brand.
Just a single guest post on a very dominant blog can suggestively boost your blog’s brand and traffic, which can ultimately grow your audience. You won’t just receive these profits on the day your guest blog was published; they will help you regularly and continuously in the upcoming weeks, months, and years. It makes your blog visible to a much wider and greater number of viewers, and as a matter of fact, many bloggers exclusively rely on guest posting as their solitary marketing strategy.
One blogger noted a 203% increase in traffic development in 2013 when his guest posts were presented at high-traffic and pertinent blogs.